Yellow Pages (YP) has always been committed to enabling SMEs. As such, YP’s stable of products aims to provide clients with the right tools and solutions for their search and advertising needs. Having pioneered search solutions in Singapore with the release of its first telephone directory in 1968, YP’s unrivalled information database has been supporting businesses for over 40 years.
The business landscape has changed tremendously since then. The rise of digital products has changed the way both businesses and consumers search, so YP’s products have changed with the times. During this period of transition, the company has also restructured to be more efficient and effective.
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